Qatif - Public Relations:

In a strategic move that enhances quality of life and advances sustainable development, Ebram Al Sharq Real Estate Development and Investment Company was honoured by the visit of HRH Prince Saud bin Nayef bin Abdulaziz, Governor of the Eastern Province, who inaugurated a series of development and investment projects across Qatif Governorate. Foremost among them was Souq Al-Khamis, the largest and most prominent architectural landmark in the company's portfolio to date, marking the beginning of a new era for tourism and commercial destinations that unite the region's rich past with its ambitions for the future.

In a gesture reflecting the depth of public-private partnership and the objectives of Saudi Vision 2030, Mr. Mohammed Al-Khater, Vice Chairman of the Board of Ebram Al Sharq, represented the company at the inauguration ceremony and met with HRH the Governor. The meeting featured a presentation of the project's executive vision and a discussion of its economic, cultural, and social dimensions serving the governorate's substantial consumer base and the surrounding region.

Royal Recognition Anchors Heritage Identity to Drive Tourism

During the ceremony, HRH the Governor of the Eastern Province underscored the significance of such distinctive projects in reinforcing the region's culture and highlighting its civilisational character. His Highness noted that preserving an architectural identity drawn from local heritage — and applying it within contemporary developments — is a cornerstone for attracting visitors from across the Kingdom and neighbouring Gulf states, while playing a pivotal role in growing the tourism sector and supporting the local economy.

Souq Al-Khamis: An Architectural Philosophy Rooted in Historic Qatif

Souq Al-Khamis spans a total area of 24,000 square metres, with high operational capacity and flexibility offering approximately 12,000 square metres of leasable space to meet the needs of tenants and strategic partners. The project was designed in an authentic heritage style echoing the traditional architecture of Qatif Governorate while integrating modern technologies, reviving the cultural memory of this celebrated historic site in a refined, contemporary form that meets the expectations of families and visitors alike.

The development features world-class infrastructure and logistical specifications that ensure smooth circulation and an enjoyable shopping experience, most notably:

• Diverse leasable units: More than 100 retail units (103 in total) with flexible layouts ranging from 48 m² to 1,400 m², suited to both large showrooms and boutique stores.

• Events and leisure zone: A 4,200-square-metre open area dedicated to cultural programming, activities, and major occasions.

• Ample parking: Over 300 parking spaces to facilitate visitor access and ensure their comfort.

An Integrated Retail Mix Built Around Quality of Life

Ebram Al Sharq has curated the project's retail mix with precision, positioning it as a complete daily family destination serving 622,000 residents in Qatif and more than six million across the Eastern Province. The development is targeting a select group of leading brands across the following sectors:

1. International and local dining and specialty coffee: Creating an exceptional culinary experience that brings global flavours together with local character.

2. Gold, jewellery, and fashion: Restoring Souq Al-Khamis as a premier destination for discerning shoppers.

3. Family entertainment and everyday services: Including advanced entertainment venues (virtual reality centres, escape rooms, art studios, and a boutique cinema) alongside a premium supermarket ensuring consistent daily footfall.

4. Health, beauty, and fitness: Featuring aesthetic clinics, luxury wellness centres, ladies' salons, exclusive fitness clubs, and Pilates studios designed around privacy and distinction.

A Strategic Location Connecting the Eastern Province

The project draws its investment strength from a pivotal location at the heart of vibrant Qatif, positioned along major arterial roads that ensure seamless visitor flow. It offers exceptional accessibility and direct connectivity to key cities and facilities — minutes from Dammam, Jubail, Saihat, Safwa, and Tarout, and a short distance from King Fahd International Airport and the Dhahran–Jubail Expressway.

Ebram Al Sharq Real Estate Development and Investment Company is now opening partnership and reservation opportunities to brands seeking a presence within this exceptional destination, offering flexible investment incentives that include generous grace periods for fit-out and décor, along with promotional marketing support timed to the grand opening.